One Ad, One Message

Giving too much information in one ad or piece of copy, no matter how accurate or positive can confuse the audience and weaken the message. Stick to one benefit, one thing that is likely to be the most important to them.

Read More

Going Green Can Make More Green

Eco friendly business practices have traditionally been employed more for ecological concern than profit. But in the long run, after the initial capital costs of upgrading machinery, suppliesĀ  or processes are recouped, a greater return can be achieved. Take a note of the food industry and mark you product with its ‘green’ feature, low sugar, fat free, gluten free, I saw banana chips marked ‘Gluten Free’ the other day. Pointing out the obvious can be a a great sales...

Read More