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Our New Facebook Banner

Our New Facebook Banner

Take a look at our new facebook banner. If you want some great business tips please like our facebook page at www.facebook.com/whiconsulting

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A Good Entrepreneur Makes Imperfect Decisions

Rarely can you collect enough data to make a perfect decision so a good entrepreneur knows When to make a workable decision and when to wait for a perfect decision. When to live with and when to correct a previous bad decision. When no decision is often worst than a bad decision. When the right decision will be the second one you make. When to judge by the long term results not the short...

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One Ad, One Message

Giving too much information in one ad or piece of copy, no matter how accurate or positive can confuse the audience and weaken the message. Stick to one benefit, one thing that is likely to be the most important to them.

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Crafting Your Message

Crafting your Message Know these things about your customer to craft your message Age, Gender, Personal Goals, Personality Dreams Problems, Stresses Education Salary, Expertise, Business Goals, Work Style, Industry, Size of Business, Technology...

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Feature or Benefit?

A feature is a fact, not a benefit. Pointing out all the features of a product or service does not mean that the customer will understand why the features are useful. You have to explain their direct benefit. For example a necklace may be 16 inches long, silver and have a saphire pendant, but the benefit is that it make the ladies eyes sparkle and shine, making her...

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