Reach for the stars, but be realistic
It is good to set goals that make you reach, cause you to stretch outside your comfort zone. Wimpy goals are boring and a waste of time. However, so are pie-in-the-sky aspirations. It’s fine to try to be like the leaders in your industry, but don’t plan to be where they are in one try. A first-time novelist should not expect a Harry Potter success.
How is your credibility?
One of your goals should be to build credibility among your target consumers. If you become the go-to guy or gal, trust me, the money will roll in. Work toward building your name in your industry, earn a stellar reputation and everything will fall into place. That might mean going above and beyond for a client to make sure they are not just happy, but ecstatic. Before you know it you’ll get referrals from all over.
What are your values?
I can always tell when someone will fail in a business. It’s when you ask him about his primary goals and he rambles on about money, yachts and vacations. That’s not a person who understands the entrepreneurial spirit.
