July, 2015

Is It Time to Start That Startup Business? (pt 3)

Reach for the stars, but be realistic It is good to set goals that make you reach, cause you to stretch outside your comfort zone. Wimpy goals are boring and a waste of time. However, so are pie-in-the-sky aspirations. It’s fine to try to be like the leaders in your industry, but don’t plan to be where they are in one try. A first-time novelist should not expect a Harry Potter success. How is your credibility? One of your goals should be to build credibility among your target consumers. If you become the go-to guy or gal, trust me, the money will roll in. Work toward building your name in your industry, earn a stellar reputation and everything will fall into place. That might mean going above and beyond for a client to make sure they are not just happy, but ecstatic. Before you know it you’ll get referrals from all over. What are your values? I can always tell when someone will fail in a business. It’s when you ask him about his primary goals and he rambles on about money, yachts and vacations. That’s not a person who understands the entrepreneurial...

Read More